page loader

Changing behaviour is tough. We don't always behave in the desired way, for example, we should be exercising regularly, but most of us don't. We shouldn't be overeating, yet many of us do.

The traditional way to change behaviour is to make people aware of the pros and con's of a particular act. But this method lies ineffective, because most of our behaviour is instinctive, i.e., sub-conscious. We aren't always aware of the reasons for our actions. It takes a lot of time, effort and money to make someone aware of their behaviour, convince them that change is necessary and motivate them to change.

Consumers do not always consider all available information and make rational choices. Instead consumers often use short cuts or rule of thumbs. That's why we apply powerful principles unearthed by behavioural science like - Loss Aversion, Cognitive Overload, Social Proof, Endowment Effect and several other behavioural science techniques to influence their purchase decisions.

Behavioural
Design
versus
Advertising
Product Adoption
Sales Conversions
Customer Experience

How we work

Briefcase's applies the powerful 7-step Behavioural Design process to create multiple solutions based on behavioural science and A/B tests each solution on large samples of customers before scaling the winning solution.

Read More

Featured Works

Talks and Workshops

Gartner
Symposium

Improving employee performance

Cafe
Mutual

Overcoming behavioural biases

BAJAJ
FINANCE

Improving marketing conversions and employee performance

SBI MUTUAL
FUNDS

Investor biases and how to manage them

MERCEDES
BENZ

Behavioural Design, Road Safety & Intelligence

FRANKLIN TEMPLETON

Talk on investor biases and behaviour

Our Blog

Take a look at several examples of how simple, low cost; scalable Behavioural Design solutions get people to take the desired action.

Know the basics of creating habits

This is the story of Claude Hopkins, who helped establish tooth brushing as a daily habit. Yup there was a time when tooth brushing wasn't a habit.

How reframing choices, changes our decision

Consider the following situation. Imagine that India is preparing for the outbreak of a disease, which is expected to kill 600 people. Two alternative treatments to combat the disease have been proposed.

For more blog articles:

Click here

Live Video Consulting

You can work with us remotely by booking a Geniecast session. Geniecast is the world's largest online marketplace of experts, thought leaders, and speakers - all available via two-way, live video broadcast. On Geniecast we have done several casts for clients like YPO Next Generation. YPO is a global community of chief executives dedicated to becoming better leaders with 24,000 members in more than 130 countries.

Behavioural Design

A 60 minute live session on Behavioural Design.

Book Now

Consumer Behaviour

A 60 minute consultation on consumer behaviour.

Book Now

Employee Behaviour

A 60 minute consultation on employee behaviour.

Book Now

Featured In

clients
clients
clients
clients
clients
clients
clients
clients
clients
CNBC
Forbes
Economic Times

Talk To Us

Yashodeep, Ground Floor, Carter Cross Road, Khar, Mumbai 400052, Maharashtra, India
anand@brief-case.co

© 2018 Briefcase.

GLI