Changing behaviour is tough. We don't always behave in the desired way, for example, we should be exercising regularly, but most of us don't. We shouldn't be overeating, yet many of us do.
The traditional way to change behaviour is to make people aware of the pros and con's of a particular act. But this method lies ineffective, because most of our behaviour is instinctive, i.e., sub-conscious. We aren't always aware of the reasons for our actions. It takes a lot of time, effort and money to make someone aware of their behaviour, convince them that change is necessary and motivate them to change.
Consumers do not always consider all available information and make rational choices. Instead consumers often use short cuts or rule of thumbs. That's why we apply powerful principles unearthed by behavioural science like - Loss Aversion, Cognitive Overload, Social Proof, Endowment Effect and several other behavioural science techniques to influence their purchase decisions.
Briefcase's applies the powerful 7-step Behavioural Design process to create multiple solutions based on behavioural science and A/B tests each solution on large samples of customers before scaling the winning solution.Read More
Take a look at several examples of how simple, low cost; scalable Behavioural Design solutions get people to take the desired action.
Consider the following situation. Imagine that India is preparing for the outbreak of a disease, which is expected to kill 600 people. Two alternative treatments to combat the disease have been proposed.
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