Changing behaviour is tough. We don't always behave in the desired way, for example, we should be exercising regularly, but most of us don't. We shouldn't be overeating, yet many of us do.
The traditional way to change behaviour is to make people aware of the pros and con's of a particular act. But this method lies ineffective, because most of our behaviour is instinctive, i.e., sub-conscious. We aren't always aware of the reasons for our actions. It takes a lot of time, effort and money to make someone aware of their behaviour, convince them that change is necessary and motivate them to change.
We apply Behavioural Design to increase sales conversions, improve customer experience and increase new product adoption.Read More
We apply Behavioural Design to improve employee engagement, productivity and change the culture to make it a great place to work.Read More
We identify the context of the behaviour that needs to be changed, come up with the Behavioural Design solutions based on the powerful principles of behavioural science and pilot the solutions before scaling it up.Read More
Take a look at several examples of how simple, low cost; scalable Behavioural Design solutions get people to take the desired action.
Consider the following situation. Imagine that India is preparing for the outbreak of a disease, which is expected to kill 600 people. Two alternative treatments to combat the disease have been proposed.
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