I'm a behavioural scientist. I use science to change consumer and employee behaviour for our clients, invent and innovate products and solutions like Bleep that change public behaviour, read thousands of behavioural science papers and books, write a blog www.behaviouraldesign.com in which we publish simple, low cost behavioural design solutions that change behaviour, write about behavioural design in leading publications like Mint, give talks on consumer, employee, investor and public behaviour on platforms like TEDx and at corporate seminars; and help brands achieve their goals by using communication design. Before Briefcase, I worked for thirteen years in advertising agencies like Lowe Lintas as a strategic planner for clients like Unilever, P&G, Cadbury, Asian Paints, Samsonite amongst many others and spent few years in sales and marketing at L'Oreal.
I graduated from Parsons School of Design in 2000 with a BFA (honors) in Communication Design. After a stint at Deepend NYC, I returned to India and worked as design director at MTV India. At my time at MTV and under the guidance of Cyrus Oshidar, my team and I created many award winning promos that built the MTV India brand. Post MTV I started my own production house and directed over 100 adverts for India's best-known brands.
In 2012, I returned to my first love, Design, and started Briefcase to help brands achieve their goals by using design's power to organize, aide, influence, create change or help problem solve. 20 years of working with and in all the different disciplines of design has given me the ability to see a project's vision through, from creation to execution.