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Consumers do not always consider all available information and make rational choices. Instead consumers often use short cuts or rule of thumbs. That's why we apply powerful principles unearthed by behavioural science like - Loss Aversion, Cognitive Overload, Social Proof, Endowment Effect and several other behavioural science techniques to influence their purchase decisions.

Behavioural
Design
versus
Advertising
Product Adoption
Sales Conversions
Customer Experience

How we work

Briefcase's applies the powerful 7-step Behavioural Design process to create multiple solutions based on behavioural science and A/B tests each solution on large samples of customers before scaling the winning solution.

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Featured Works

More examples of Consumer Behaviour Change

When more choice leads to lower sales

You may be thinking what a crazy thing to say. After all, which marketer doesn't benefit from more choices? Take a look at ice-cream parlors.

How the world's best marketer got it wrong, but eventually got it right

The world's best marketer - P&G launched a brand called Febreze in the US in 1996 as a spray that could remove bad smells from almost any fabric.

Featured In

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CNBC
Forbes
Economic Times

Talk To Us

Yashodeep, Ground Floor, Carter Cross Road, Khar, Mumbai 400052, Maharashtra, India
anand@brief-case.co

© 2018 Briefcase.

GLI