Bling had been a successful talent agency. It was now producing its first feature film and was seeking a unified rebrand for its various services.
The strength of Bling was that it had a knack for finding the best talent and then moulding the talent in order to give it access to the best opportunities in the market. This is the story we wanted to convey through the rebranded logo and its animation. The orb over the 'g' of the logo signifies the spark of Bling when it comes to talent search and its moulding.