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9X Media

We helped 9XMedia rebrand their entire bouquet of music channels. Having established themselves as leaders in the music channel business, 9X was looking to appeal to an urban youth audience. This meant having an even more sophisticated voice and aesthetic.

For their regional channel 9XJhakaas - we took inspiration from indigenous 'Warli Art' as it catered to a more discerning audience as compared to their national channel 9XM. We then rebranded 9XM, capturing the irreverence of youth by referencing the logo to the blowing of a bubble-gum! And finally, we also rebranded their retro channel Jalwa, helping them build a more compelling argument that instead of playing just old music, the channel played 'hits' from all era's.

Project Partners
Aniket Khanolkar | Bombay Duck Design | The Orphanage | Tata Elxsi | Jiten Solanki

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anand@brief-case.co

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