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Roy Kapur Films

RKF approached us to create their cinematic logo. This piece of film would be used before their films and other pieces of content that they were producing of the Indian and International markets. Though the name of the company was derived from the founder Siddarth Roy Kapur, the company did not want a personal story represented within the animated logo. Instead, they wanted to talk about the work they did and their focus on the craft of filmmaking.

The concept we presented was to simply represent the magic of creating cinema, by doing a simple visual trick where the elements of the film at first look chaotic and disjointed but eventually resolve into a cohesive entertaining story.

Brand Keywords:
Storytelling, FilmCraft, Illusions
Credits
Design and Direction: Mayur Tekchandaney
Design Studio: Briefcase
Animation: The Orphange
Music: Samyukta Narendran
Mix: Jiten Solanki
Sound Studio: Boing

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Yashodeep, Ground Floor, Carter Cross Road, Khar, Mumbai 400052, Maharashtra, India
anand@brief-case.co

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